GOAL
Move into digital marketing
Experience · none
01 / FOUNDATIONSIntroductory digital marketing course
EDUCATION & TRAINING · PROGRAM FIT
Help learners choose the right place to begin
Education and training organizations often offer many courses, programs, levels, and formats. Prospective learners may know what they want to achieve, but not which option fits. A conversational experience can help learners understand the structure of the available programs and identify the most appropriate starting path.
GOAL → A CLEARER STARTING POINTPROGRAM EXAMPLE
LEARNER GOALLearn data analytics“I’m a complete beginner.”
STARTING CONTEXT
01 Basic Excel
02 Online or in person
A PLACE TO BEGININTRODUCTORY · FOUNDATIONSIntroductory analytics courseFoundations needed before the certificate track
Goal + experience + format shape the recommendationYour institution’s program structure stays intact.
THE GAP BETWEEN INTENT AND CATALOG
Learners arrive with an outcome in mind.
“I want to improve my English for work.”
“I need a project management certification.”
“I’m changing careers into cybersecurity.”
“I want advanced training after the beginner course.”
THE INSTITUTION MAY OFFER
Introductory · intermediate · advanced · certificate tracks · short courses · workshops · intensive · part time · online · in person
ONE CATALOG, DIFFERENT ROUTES
The same goal can lead to different starting points
The goal may sound similar. The right starting point depends on the learner’s context.
GOAL
Earn a digital marketing certificate
Already completed foundational training
02 / CERTIFICATECertificate pathway
GOAL
Improve one specific skill
Working professional
FOCUSED / SHORT COURSEShort specialist workshop
GOAL
Study while working full-time
Experience · intermediate
FLEXIBLE / INTERMEDIATEPart-time evening or online program
A CONVERSATION THAT NARROWS THE PATH
Start with the goal, not the catalog
A learner should not need to compare twenty course pages before understanding where to begin.
What are you hoping to learn or achieve?
Then ask only what matters to find a clearer starting point.
A
Program guidanceExample conversation
●Goal Level FormatCompare cohorts
ONLY THE CONTEXT THAT CHANGES THE ROUTE
01Current knowledge or experience02Prerequisite completion03Preferred learning format04Available study time05Target start date06Desired program intensity07Certification goals08Language level09Short course or longer pathway
CLARITY BEFORE COMMITMENT
Explain prerequisites before the learner applies
When someone is unsure whether they qualify, explain the institution’s published requirements and guide them toward an appropriate preparatory option when one exists.
PROGRAM ENTRY CHECK
01Required prior coursesPublished requirement
02Minimum experiencePublished requirement
03Language or technical requirementsPublished requirement
04Placement, portfolio, or certificate prerequisitesAs defined by the institution
If the decision involves an exception, transfer credit, or formal placement, the AI Agent can bring in staff.
WHEN PROGRAMS BUILD ON EACH OTHER
Make the next course make sense
A website may list every level separately. A learner may need to understand which courses come first, what is optional, what is required, how long the path usually takes, and whether they can enter at a higher level.
01Foundation Course
02Intermediate Program
03Advanced Certificate
04Specialist Training
SIMILAR NAMES, DIFFERENT FITIntroduction · Fundamentals · Certificate · Advanced · PMP Preparation
Explain similar programs from the institution’s own descriptions, including intended audience, level, prerequisites, duration, format, certification outcome, next recommended course.
KEEP THE LEARNER’S GOAL IN VIEW
Compare formats without starting over
The right program may come in several formats. Keep the learner’s goal and level intact while comparing the options the institution offers.
01Online
Flexibility or distance from a training location
02In person
Classroom learning, practical sessions, or campus access
03Part time
Balancing study with work or other commitments
04Intensive
Completing the program in a shorter period
BUILT WITH ASKHANDLE
Use the institution’s actual program structure
The AI Agent should work from the training provider’s real information: course names, program descriptions, levels, prerequisites, schedules, formats, start dates, duration, tuition information, certificate information, progression rules, locations, instructor or department information, and enrollment instructions.
01
AI Answer
Explain goals, program differences, prerequisites, levels, formats, and progression options.
02
Data Search
Retrieve structured course catalogs, prerequisites, schedules, tuition, and program structures.
03
Question Flow
Ask a short sequence to understand learner level, goals, and preferred study format.
04
AI Answer with Product Cards enabled
Present suitable courses or programs as structured visual options.
05
Human Handoff
Bring in an advisor or staff member for decisions, exceptions, or individualized guidance.
06
AI Answer with Scheduling enabled
Schedule an admissions call, consultation, orientation, or another conversation with staff.
COMMON QUESTIONS
Program fit, clearly explained
Can the AI Agent help a learner choose between several programs?+
Yes. It can compare the institution’s programs using information such as level, prerequisites, format, duration, and intended audience.
Can it tell whether someone meets the prerequisites?+
It can explain the published prerequisites and compare them with the information the learner provides. Exceptions or formal eligibility decisions should remain with the institution.
Can it show different course formats?+
Yes. It can explain and compare online, in-person, part-time, intensive, or other formats the institution offers.
Can it explain what course should come next?+
Yes. When the institution has a defined progression, the AI Agent can explain the next step in that learning path.
Can it recommend a career path?+
This use case is focused on navigating the institution’s own courses and programs. Individualized career advice should remain with qualified staff where appropriate.
Can the conversation continue into enrollment?+
Yes. Once the learner identifies the right program, the workflow can continue to enrollment guidance, an application step, or a scheduled conversation with staff.
Make complex program choices easier to understand
Prospective learners should not need to become experts in the institution’s catalog before they can choose a starting point.
A conversational pathway experience helps them connect their goals with the available courses, levels, prerequisites, and formats. The institution keeps its real program structure. The learner gets a clearer way through it.