Enhancing customer support with AI

Pedal Pub offers a one-of-a-kind social experience: guests ride through the city on a large multi-person bike, enjoy drinks in a group setting, and share an event built for celebrations, team outings, and special occasions. The product is fun and memorable, but it also requires customers to understand the details before they book.

As the company expanded across the United States, more potential customers discovered Pedal Pub through search and other digital channels. Many of them had the same practical questions before committing to a reservation:

• How much does it cost?
• Which routes are available?
• How does booking work?
• What is included in the experience?

That inquiry volume created both a challenge and an opportunity. Pedal Pub needed to respond quickly enough to keep customer interest moving toward a booking, while still delivering the helpful and friendly experience the brand is known for.

Our goal was to create an exceptional experience for every customer, from their first inquiry to their booking. We needed a scalable way to engage with customers effectively and provide instant support that encouraged them to take the next step.

Nicole Becks, Marketing Manager at Pedal Pub

The challenge

Pedal Pub was growing fast, and growth meant more website traffic, more discovery, and more pre-booking questions. Without an always-available way to answer those questions, every delay risked creating friction in the customer journey.

The team needed a system that could:

• answer common questions immediately
• reduce repetitive support work
• guide visitors toward booking with confidence
• scale across multiple cities without creating operational drag

The solution

Pedal Pub partnered with AskHandle to bring instant, AI-powered customer support to the website experience. Key operational information, including pricing, route details, and booking steps, was connected into AskHandle so the AI could answer questions accurately in real time.

Instead of forcing every location into a single generic support experience, Pedal Pub gave each location its own AI agent configured around its specific offerings. That made the experience feel local and relevant while keeping support standards consistent across the business.

Customers visiting the website can now get help 24/7, ask questions in real time, and move forward with less hesitation.

AskHandle was a seamless fit for us. Customers love getting instant support! Our owners have also benefited as they are able to focus more time on growing their business and less time on the phone answering tedious questions.

Nicole Becks, Marketing Manager at Pedal Pub

The result

With AskHandle in place, Pedal Pub improved the way it engages potential customers and supports growth.

• Faster engagement: Prospective customers receive immediate answers instead of waiting for a callback or email response.
• Smoother booking path: Clear information on pricing, routes, and logistics reduces friction before reservation.
• Scalable support: Within twelve months, Pedal Pub expanded into eight new cities, while the AI support model scaled with each new location.
• Stronger customer experience: Customers get accurate, around-the-clock support that helps them move from interest to action.

AskHandle has transformed the way we operate. It's helped us engage customers more effectively, turn interest into bookings, and seamlessly scale as we expand into new cities.

Nicole Becks, Marketing Manager at Pedal Pub

Pedal Pub's AskHandle deployment shows how AI support can do more than answer questions. It can help a growing business convert demand more effectively, reduce repetitive workload for operators, and keep the customer experience strong as expansion accelerates.