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What is Churn Rate?
September 10, 2025 · Elise Taylor · 3 min read
Churn rate, also known as customer attrition, is a key metric used to measure customer retention. It represents how quickly customers or subscribers stop using a product or service over a specific period. Churn rate is crucial for businesses that depend on recurring revenue, especially in subscription-based models. By calculating churn rate, businesses can gain insights into customer behavior and make decisions to enhance customer retention.
