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Client Segmentation: A Proactive Business Approach
September 24, 2025 · Nina Kimes · 3 min read
Client segmentation is a marketing strategy that divides the customer base into groups based on specific characteristics. These can include demographics, buyer behavior, psychographics, geographical location, and consumer needs. The principle behind client segmentation is that every customer is unique and cannot be approached with the same marketing strategy. This method aims to target specific customer segments to maximize efficiency and effectiveness.
