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A Simple Guide to MailerLite Pricing

If you've ever tried to manage an email marketing campaign, you know how crucial it is to have a good platform. MailerLite is a popular choice for many businesses, from small startups to large companies. Known for its user-friendly interface and powerful features, MailerLite also offers a pricing model that's quite appealing. In this article, we'll simplify MailerLite's pricing structure so you can decide if it's the right fit for you.

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Published onMay 28, 2024
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A Simple Guide to MailerLite Pricing

If you've ever tried to manage an email marketing campaign, you know how crucial it is to have a good platform. MailerLite is a popular choice for many businesses, from small startups to large companies. Known for its user-friendly interface and powerful features, MailerLite also offers a pricing model that's quite appealing. In this article, we'll simplify MailerLite's pricing structure so you can decide if it's the right fit for you.

What is MailerLite?

First, let’s quickly understand what MailerLite is all about. MailerLite is an email marketing service provider that helps businesses design, send, and manage email campaigns. It offers various features like email automation, landing pages, pop-ups, segmentation, and more. The goal is to make online marketing easier, even for those who may not be very tech-savvy.

Pricing Tiers

MailerLite offers different pricing tiers based on the size of your subscriber list and the features you need. Below, we break these down for better clarity.

Free Plan

Getting started with MailerLite doesn't have to cost you a dime. The Free Plan is excellent for small businesses or those just starting with email marketing. Here's what you get:

  • Up to 1,000 subscribers: If your email list is relatively small, this plan can be perfect for you.
  • 12,000 emails per month: That’s a decent number of emails to send within a month.
  • Full access to features: Yes, you read that right. The free plan includes almost all the features MailerLite offers. It includes email automation, landing pages, pop-ups, and more.
  • Limited support: While you won't get access to 24/7 customer support, you will still have the basics covered.

Growing Business Plan

As your business scales and your email list grows, you might need to upgrade from the Free Plan. That's where the Growing Business Plan comes in. Pricing varies depending on the number of subscribers:

  • Up to 1,000 subscribers: \$10 per month.
  • 1,001 to 2,500 subscribers: \$15 per month.
  • 2,501 to 5,000 subscribers: \$30 per month.
  • 5,001 to 10,000 subscribers: \$50 per month.

With the Growing Business Plan, you get:

  • Unlimited emails: Forget about counting the number of emails you send.
  • 24/7 live chat support: If you hit a bump, help is always available.
  • Custom HTML editor: For those who want a bit more control over their email's design.
  • Multiple users: You can have more than one user managing your email campaigns.

Advanced Plan

For companies with larger email lists and more complex needs, the Advanced Plan offers a robust set of features:

  • 10,001 to 15,000 subscribers: \$75 per month.
  • 15,001 to 20,000 subscribers: \$100 per month.
  • 20,001 to 25,000 subscribers: \$120 per month.
  • 25,001 to 30,000 subscribers: \$140 per month.

With the Advanced Plan, you enjoy all the features from the Growing Business Plan, along with:

  • Premium support: Get priority in customer support to resolve issues faster.
  • Dedicated IP: Ensures a higher delivery rate.
  • Advanced reporting: Gain deeper insights into your campaign performance.

Enterprise Plan

For very large companies or those with specific needs, MailerLite offers a custom-priced Enterprise Plan. You’ll need to contact MailerLite directly to get a tailored quote. This plan typically includes everything from the Advanced Plan plus personalized services like a dedicated account manager, custom features, and more.

Extra Add-Ons

Apart from the standard tiers, MailerLite offers add-ons that can be beneficial:

  • SitesPro: For \$10 per month, you can enhance your website and landing pages.
  • MailerPro: Premium onboarding and migration support are available for a one-time fee of \$100.

Why Choose MailerLite?

Let's face it, there are many email marketing platforms available, from Mailchimp to Constant Contact. What makes MailerLite stand out?

  • Ease of Use: MailerLite’s interface is designed for everyone, regardless of technical skills.
  • Affordable Pricing: Competitive pricing makes it accessible for small businesses.
  • All-in-one Solution: From email campaigns to landing pages, you get a comprehensive set of tools.
  • Reliable Support: Various support levels ensure you’re never left in the dark.

MailerLite offers a range of pricing options to suit different business needs. Whether you are just starting out or have a large subscriber base, there's a plan that can work for you. Its easy-to-use platform and comprehensive feature set make it a strong contender in the world of email marketing services.

Is MailerLite the right choice for your business? With a free plan available, there's no reason not to give it a try and see for yourself.

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