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Understanding CX: The Importance of Customer Experience
In the business world, the acronym CX is becoming increasingly commonplace. CX stands for Customer Experience, a term that encapsulates the entirety of a customer's interactions with a company and its products or services. It's a broad concept that extends beyond the traditional scope of customer service to include every touchpoint a customer has with a brand, whether it's online or offline, direct or indirect.
Written byJunjie Shi
Published onNovember 14, 2023