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What Is Go-to-Market Strategy?

In the ever-evolving business landscape, a meticulously executed go-to-market (GTM) strategy stands as the linchpin for companies seeking to introduce new products or services, expand their horizons into uncharted markets, or gain a decisive competitive edge. This comprehensive strategy encapsulates all the crucial activities required to effectively bring a product or service to the market, including in-depth market research, precise target audience identification, meticulous marketing and sales planning, and proactive customer engagement.